Not towards building anymore. At least not before posting the reel about what you are building.
- Tech agencies are now content agencies.
- Developers are now content creators.
- Senior developers are creators.
- 10x developers are 10x creators.
- And celebrated developers, they have ring lights now.
The guy who spent 15 years learning distributed systems is standing in front of the camera saying these are the three tools that will change your life forever.
Bro, the tools themselves will be changed in three days.
Agencies used to say we make websites. Then they started making AI products. Now they say we make you a personal brand. The developers followed along the same way. First they wrote code, then newsletters. Now they are in front of the camera doing “POV you just discovered Claude Code.”
And the education industry is having the time of its life. Everyone is teaching everyone everything.
- The developer teaches AI.
- The AI guy is teaching automation.
- The automation guy is teaching how to automate workflows.
- And the guy who saw all of this on YouTube yesterday night is selling a course.
I don’t blame anyone for this. Things change overnight. Being good at something is not enough anymore. You have to package it, create a YouTube video, and upload a thumbnail where you look surprised at a blasting laptop.
It’s just new job descriptions coming into the market. So now it’s a developer, creator, podcaster, AI automator, thumbnail model, and AI guru.
And beneath all this there is still one guy who knows how to code everything. But he has not pushed it to production, because the reel is not complete yet.