Nielsen is leaning more on wearables to hear what people are watching

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The Verge · Charles Pulliam-Moore · 2026-08-20 IT·테크

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added…

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