I’m a marketer.
When I land on a developer tool’s website, I don’t open the pricing page.
I don’t read the features.
I don’t watch the demo.
I ask one question:
“Can I explain what this product does in 10 seconds?”
If the answer is no, you’ve already lost me.
I’ve worked with enough SaaS products to know that most of them don’t have a product problem.
They have a communication problem.
Developers spend weeks building a feature.
Marketing spends days trying to explain it.
Users spend three seconds deciding whether it’s worth their time.
That’s a brutal mismatch.
The best products I’ve seen don’t try to sound intelligent.
They try to sound obvious.
You read the headline and instantly think,
“I know exactly who this is for.”
That’s incredibly hard to achieve.
And it’s usually the result of dozens of conversations between product, engineering, support, and marketing.
So here’s my hot take:
A feature isn’t finished when it’s merged into main.
It’s finished when a complete stranger understands why it exists.
As a marketer, that’s the lesson building products has taught me.
Curious to hear from developers:
Have you ever built something technically impressive that users simply… didn’t understand?
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